Post by account_disabled on Mar 14, 2024 1:26:59 GMT -5
As a result of investigations into the misuse of data carried out by the British firm Cambridge Analytica, the British information regulator imposed a fine on Facebook of $662,858, an amount that the social network receives in just ten minutes.
The amount of the fine is the maximum allowed and highlights how regulators are finding fault with their business practices. This was approved by the United Kingdom's old data protection law and replaced by the European Union's General Data Protection Regulation (GDPR) in May, under which companies can be sentenced to fines of up to 4% of income from infringement.
Let us remember that the consulting firm Cambridge AQB Directory Analytica improperly accessed the data of millions of users. For this reason, CEO Mark Zuckerberg was questioned by American and European parliamentarians about how Cambridge Analytica improperly obtained the personal data of 87 million Facebook users.
This information was obtained through an application that offered to perform a personality test on users of the social network, but in reality it used that access to collect all the data of the users and their networks of friends, adding up to 15%. of the population of the United States.
After obtaining the information through the app, it was delivered to Cambridge Analytica, who according to the accusations, used said material in order to develop psychological profiles of each of the users and in this way design tailored messages to try to influence in the 2016 United States presidential election.
On the other hand, updating the investigation into the use of data analysis in political campaigns, the Information Commissioner's Office (ICO) stated that it would fine Facebook, which can still make new allegations before for a final decision to be made.
The amount of the fine is the maximum allowed and highlights how regulators are finding fault with their business practices. This was approved by the United Kingdom's old data protection law and replaced by the European Union's General Data Protection Regulation (GDPR) in May, under which companies can be sentenced to fines of up to 4% of income from infringement.
Let us remember that the consulting firm Cambridge AQB Directory Analytica improperly accessed the data of millions of users. For this reason, CEO Mark Zuckerberg was questioned by American and European parliamentarians about how Cambridge Analytica improperly obtained the personal data of 87 million Facebook users.
This information was obtained through an application that offered to perform a personality test on users of the social network, but in reality it used that access to collect all the data of the users and their networks of friends, adding up to 15%. of the population of the United States.
After obtaining the information through the app, it was delivered to Cambridge Analytica, who according to the accusations, used said material in order to develop psychological profiles of each of the users and in this way design tailored messages to try to influence in the 2016 United States presidential election.
On the other hand, updating the investigation into the use of data analysis in political campaigns, the Information Commissioner's Office (ICO) stated that it would fine Facebook, which can still make new allegations before for a final decision to be made.