Post by account_disabled on Dec 26, 2023 4:11:36 GMT -5
After discovering that over million Christmas gifts were thrown away this year Not on the High Street were inspired to create three D special build billboards. Located in Westfield Londons Pump Station Londons Vinegar Yard and Manchesters Salford Chapel Street each billboard urges consumers to think before they buyAto prevent wasteful gifts. The Dont Gift Landfill is a giant perspex box filled with unwanted Christmas gifts that get thrown in the bin including photo frames plants and candles. Biz aims to encourage consumers to resist buying from big retailers and support small businesses instead. The Dont Gift Boring installation replicates a huge sock draw.
According to research by Not on the High Street socks are the top unwanted Christmas gift with almost million pairs being thrown away this year. This bold campaign was hard to ignore and highlights the influence our gift giving can have on the planet. Image Not on the High Street Is CGI in OOH marketing the next big thing Computergenerated imagery CGI is a Mobile App Development Service technology for the creation of still or animated imagery that is often used in film and media. The first film to feature CGI was Alfred Hitchcocks Vertigo . It was used in the opening credits of the film to create a strong spiral sequence. Nowadays businesses are using CGI to bring their ideas to life and convey messages in a way thats new and exciting.
For example property businesses are increasingly using CGI to create walkthrough tours of houses and apartments for potential buyers. This year weve seen a number of brands use CGI to create mindblowing OOH marketing campaigns theyre a great way to capture audience attention and make your brand stand out from the crowd. One were sure you saw online was Maybellines Sky High Mascara Express campaign. It featured London Buses and New York City Subway trains with oversized eyelashes that were brushed back by life size mascara brushes.
According to research by Not on the High Street socks are the top unwanted Christmas gift with almost million pairs being thrown away this year. This bold campaign was hard to ignore and highlights the influence our gift giving can have on the planet. Image Not on the High Street Is CGI in OOH marketing the next big thing Computergenerated imagery CGI is a Mobile App Development Service technology for the creation of still or animated imagery that is often used in film and media. The first film to feature CGI was Alfred Hitchcocks Vertigo . It was used in the opening credits of the film to create a strong spiral sequence. Nowadays businesses are using CGI to bring their ideas to life and convey messages in a way thats new and exciting.
For example property businesses are increasingly using CGI to create walkthrough tours of houses and apartments for potential buyers. This year weve seen a number of brands use CGI to create mindblowing OOH marketing campaigns theyre a great way to capture audience attention and make your brand stand out from the crowd. One were sure you saw online was Maybellines Sky High Mascara Express campaign. It featured London Buses and New York City Subway trains with oversized eyelashes that were brushed back by life size mascara brushes.